WhatsApp contactViber contact
Contact us
Web and Marketing

More Google Reviews: QR Code and Review Link

How to get more Google reviews: creating a review QR code and link in your Google Business Profile, where to place them, how to ask customers without pressure and what Google's rules forbid.

Book a consultation
October 24, 2026views0 likes
More Google Reviews: QR Code and Review Link

How to Get More Google Reviews: A QR Code on the Counter and Other Ways

You get more Google reviews by asking every customer to rate your business and making it easy for them. Create a review link and QR code in your Google Business Profile, put the QR code on the counter and send the link by message or email after the job is done. Offer nothing in return and do not pick only happy customers, because Google forbids both.

Most customers do not mind leaving a review. They just do not know where, or they forget as soon as they walk out. If they have to open Maps, find your business and look for the rating button, they give up. If they scan a code and see the stars right away, it takes a minute.

Reviews are not just decoration on the profile. Google states in its help center that more reviews and positive ratings can help local ranking. A customer choosing between two businesses on the map looks at the rating and what others wrote first.

Below is the order we follow with clients: how to make the QR code and link, where to place them, how to ask without making the customer feel pushed, and what Google's rules forbid.

ServiceSEO optimization
How to Create a Google Review QR Code

How to Create a Google Review QR Code

You create the review QR code and link inside your Google Business Profile, for free, with no extra apps. You need a verified profile and a computer: Google's help center says review QR codes can currently be generated only in a desktop browser, not on mobile devices.

Download the code at full size and print it on thicker paper, or have a print shop make a small stand. Before you put it on the counter, scan it with two different phones and check that it opens your profile.

Do not make the code through unknown link shortening sites. If that service shuts down one day, the code on your counter leads nowhere. The link from the profile goes straight to Google.

  1. On a computer, open business.google.com and sign in with the account that manages the profile.
  2. Select Read reviews, then Get more reviews.
  3. Copy the link with the Copy button, and save the QR code by right clicking the image and choosing Save image as.
  4. Print the code, test scan it and only then put it on the counter.
The Link After the Job: Email, Message or Receipt

The Link After the Job: Email, Message or Receipt

The best moment to ask is right after the job is done, while the customer still remembers how it went. For a hairdresser that is the end of the appointment, for a tradesman the day the work is handed over, for a web shop the day the parcel arrives.

Keep the message short and personal. For example: "Thank you for coming in. If you have a minute, tell others how it went, here is the link." Do not mention five stars and do not ask for specific wording, because Google also forbids requesting specific content in a review.

Send it to every customer, not only the ones you think are happy. One request is enough. If the customer does not respond, do not send daily reminders.

If you have a web shop or a booking system, this message can go out automatically, for example one day after delivery. That way it does not depend on whether someone at the counter remembered to send it.

What Google Forbids When You Ask for Reviews

Google allows you to ask for reviews as long as they describe a genuine experience and you offer nothing for them. Google Maps user contributed content policy forbids the following:

Google removes such reviews. Since 2 August 2026 Serbia also applies its new Consumer Protection Law (Sl. glasnik RS, no. 35/2026), which treats publishing reviews from fake consumers as a misleading unfair commercial practice. A QR code on the counter is fine, because the customer decides whether and when to scan it.

  • Rewards for reviews: money, discounts, gifts or free services in exchange for a rating, or for changing or removing a negative one.
  • Asking only happy customers: for example, first asking "Are you satisfied?" and then sending the link only to those who say yes.
  • Discouraging or prohibiting negative reviews.
  • Requiring or pressuring customers to leave a review while they are on your premises.
  • Asking customers to include specific content in the review.
  • Giving staff a review quota.
  • Reviews of the business by current or former employees and contractors, because that is a conflict of interest.
Reply to Every Review, Including the Bad Ones

Reply to Every Review, Including the Bad Ones

Your reply is read by everyone who opens the profile later, not only by the author. From the reply a customer sees how the business behaves when something goes wrong, and that often matters more than the rating itself.

Answer praise briefly and specifically: say thank you and mention what the customer pointed out. Answer criticism calmly, without the customer's personal details and without arguing, with an offer to solve the problem by phone or email.

Do not report a review just because it is negative, Google does not remove reviews for that reason. Report only reviews that break the rules, such as spam or conflict of interest.

We covered how to reply, how to report a fake review and how to set up the profile in the first place in our guide to Google Business Profile.

GuideGoogle Business Profile
How to Ask Customers Without Pushing Them

How to Ask Customers Without Pushing Them

The request should sound like a request, not an obligation. A customer who feels pushed either leaves nothing or leaves a short rating with no text, and neither you nor other customers get much from that.

At the counter one sentence is enough while you hand over the receipt: "If you like, you can rate us on Google here." Point to the code and let the customer go. Do not wait for them to scan it in front of you and do not hand them your own phone.

Have everyone who works with customers use the same wording, so nobody invents their own version. Write it once, together, and pin it next to the register for new people on the team.

When a review arrives, reply within a day or two. A customer who sees a reply knows someone read it, and that is the best advertisement for the next request.

Staff and Reviews: What Is Allowed and What Is Not

Staff and Reviews: What Is Allowed and What Is Not

Your staff hand customers the receipt and point to the QR code, so they should know the rules. They may ask every customer, politely and once. They may not promise a discount for a rating, ask for five stars or keep the customer until they leave a review.

Employees, their families and former employees should not review the business they work or worked for. Google treats such reviews as a conflict of interest and removes them.

Do not run a contest or a bonus for the number of reviews. Google's rules explicitly forbid asking staff for a certain number of reviews, and a quota quickly turns into pressure on customers.

What you can measure is whether every customer got the link. The number of messages sent is under your control, the number of reviews is not.

PackagesWebsite and SEO packages
GuideDigital marketing for small businesses

Three Mistakes That Cost You Reviews

01A code that does not work

A QR code printed too small, on glossy paper that reflects light, or a code that points to an old profile. Scan it yourself before it goes on the counter.

02Bought reviews

Google removes paid ratings and conflict of interest reviews, and a wave of new reviews in a short time draws attention. You lose the reviews and the trust of customers who notice the pattern.

03Silence

A profile with many reviews and no replies looks like nobody runs it. A reply to a bad review is often worth more than one more piece of praise.

ContactAsk us about local SEO

Frequently Asked Questions About Google Reviews

On a computer, open business.google.com, select Read reviews and then Get more reviews. There you can copy the link or save the QR code as an image. Google says review QR codes can currently be generated only in a desktop browser.
No. Google's rules forbid any reward for a review: money, discounts, gifts or free services. The same goes for rewards for changing or removing a negative rating. Google removes such reviews.
No, as long as the customer decides whether and when to scan it. The rules forbid requiring or pressuring customers to review while on your premises. A code on the counter and one polite sentence are fine, standing over the customer until they rate is not.
No. Google forbids selectively soliciting positive reviews. If you first ask whether the customer is satisfied and then send the link only to those who say yes, you break the rules. Send the link to everyone.
They should not. Google treats reviews from current or former employees and contractors as a conflict of interest and removes them. Employees can ask customers for a review, but should not rate the business themselves.

You may also want to see

IT Expert from Belgrade builds websites, online stores and apps and runs SEO and Google Ads for companies in Serbia.

Write to us

Contact

+381 61 296 6499kontakt@itexpert.rs11000 Belgrade, SerbiaMon-Fri 09:00-17:00
© 2026 IT ExpertCard payments via Raiffeisen Bank