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Medical Time
A business system for a private hospital, a mobile app, a five-language website, technical SEO and Google Ads.
Problem
Medical Time is a private hospital on Krunska Street in Belgrade: specialist exams, diagnostics, surgery, infusions and inpatient care. On the old website the services were not clearly laid out, so patients could not quickly find the area they needed.
The site also had technical SEO errors, and Google Ads were spending budget on searches that brought no inquiries.
Solution
Behind the website runs the hospital's entire business system with 12 access levels, from records and scheduling to warehouse, finance and payroll. Staff and clients also use it through a Flutter app for Android and iOS that runs on the same API.
We built the new platform on Nuxt, in five languages: Serbian, English, Russian, German and Turkish. Every medical area has its own page, from surgery and diagnostics to exams and infusions, so a patient coming from search lands right on the service they need.
We fixed the technical SEO, added structured data for the hospital and its FAQ, and set up tracking through GA4 and Google Tag Manager. Based on that measurement we run Google Ads campaigns with more than 370 negative keywords that exclude searches that bring no inquiries.
What we did
- A business system with 12 access levels: accounts, records, warehouse, finance and payroll
- An Android and iOS app on the same system as the website
- A website in five languages, with a page for every medical field
- Technical SEO and tracking in GA4 and Tag Manager
- Google Ads campaigns with 370+ negative keywords
Technology and tools
- Nuxt
- Flutter
- GA4
- Google Tag Manager
- Google Ads
- Schema.org: MedicalClinic, FAQPage, BreadcrumbList
Result
- 90% → 98%Semrush Site Health in one week
- 6 → 0technical errors on the site
- 95 / 100Lighthouse on mobile: performance and SEO
- up to 54%lower cost per conversion in the best campaigns
In one week Semrush Site Health went from 90% to 98%, and the number of errors fell from 6 to 0. Lighthouse on mobile gives 95 for performance and 100 for SEO.
The best campaigns have up to 54% lower cost per conversion than the account average.
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