Landing Page Design for Google Ads Campaigns

Landing pages for campaigns that need to pay off

Landing page design makes sense when you pay for visits and want as many of them as possible to become an enquiry, a call or a sign-up. Unlike a home page, a landing page does not offer ten different paths. It talks about one offer, answers the questions a visitor has after clicking the ad and leads them to one clear next step.

We hand-code the page without page builders, so it loads quickly even on a weak mobile connection. That matters because visitors from ads do not wait: if the page is slow, you paid for the click and got no enquiry. You work directly with senior developers with more than 10 years of experience, with no middlemen between you and the code.

Before launch we connect GA4 and Google Tag Manager and track form submissions and calls, so Google Ads and Meta know which campaign brings results. We do not publish a fixed price, because it depends on scope and content. After a short call you get a free written quote, with no obligation and no hidden costs. We reply within 24h on working days.

What goes into our landing page design

Everything a campaign page needs so that a paid click has a real chance of becoming an enquiry.

Built around one offer

The headline repeats the promise from the ad, followed by benefits, proof, answers to objections and a call to action. Visitors never have to look for what comes next.

A clear call to action

The form, call button or WhatsApp link is visible on every screen. The form asks only for what you really need, because every extra field lowers the number of sign-ups.

Fast on mobile networks

Hand-written code, optimised images and minimal scripts. We check speed in Lighthouse, because a slow page spends your ad budget on visitors who leave before it loads.

Conversion tracking in GA4

We connect GA4 and Google Tag Manager and send conversions to Google Ads and Meta. That way campaigns can learn from real enquiries, not just from clicks.

Ready for A/B testing

We build the page so the headline, offer or form can be changed and compared. You make decisions about changes based on numbers, not gut feeling.

Matched to your ads

We align the page copy with the keywords and ads in your campaign. When the page matches what the visitor searched for, Google sees it in the ad quality rating.

Who needs a landing page for Google Ads

A landing page is the right choice when you have one clear offer and paid traffic.

Businesses advertising services

You pay for Google Ads or Meta ads, but visitors land on the home page and do not immediately find what the ad promised.

Product or service launches

You are introducing a new offer and need a page that presents it on its own, without changing your whole website.

Event and promotion sign-ups

You collect sign-ups for a workshop, a free consultation or a limited offer and want a simple form that tracks every sign-up.

Businesses without a proper website

You need a quick start with one offer before deciding to invest in a full business website.

How we build a landing page, from idea to campaign

A smaller landing page is usually ready faster than a full website, and we set the exact deadline in the quote.

Campaign call
We talk about the offer, the target audience, the ads you have or plan, and what counts as a conversion for you: a call, a form, a sign-up or a purchase.
Quote and structure
You get a free written quote. Once approved, we plan the page structure: the order of sections, the key messages and where the call to action goes, aligned with your ads.
Design and copy
We design the page for phones first and refine the copy together with you. Every section is checked against one question: does it bring the visitor closer to an enquiry?
Development and tracking
We code the page and connect the form, GA4, Google Tag Manager and ad conversions. We test it on several phones and check speed in Lighthouse.
Launch and monitoring
We put the page live and check that conversions are recorded. After the first campaign data comes in, we suggest changes that are worth testing.

Pages that work alongside campaigns and search

Portfolio examples where each page was built for a specific group of searches or ads.

Healthcare

Medical Time

For a private hospital in Belgrade we built separate pages for each area, from surgery to diagnostics, set up GA4 and GTM and ran Google Ads campaigns with 370+ negative keywords.

Result The best campaigns have up to 54% lower cost per conversion than the account average. Lighthouse on mobile: 95 for performance and 100 for SEO.

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Music studio

Vuk Studio

After keyword research we built six pages in Nuxt, each targeting its own group of searches for song and music video recording, with structured data and honest answers about pricing.

Result Lighthouse on mobile: 98 for performance and 100 for accessibility, best practices and SEO.

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All portfolio projects

What makes a good landing page design, and what it costs

A good landing page answers the question the visitor had when they clicked the ad. If they were looking for a price, the price should be visible. If they searched for a service in their city, the headline should confirm it. That is why landing page design starts with the ads and keywords, not with visuals. Only once it is clear what the visitor expects do we decide the order of sections and the call to action.

A conversion is the action you want from a visitor: a submitted form, a call, a sign-up or a purchase. It depends mostly on loading speed, how clear the offer is, proof such as work examples, and how simple the form is. Every unnecessary section or form field is one more reason to leave. That is why our landing pages are as short as they can be, and as long as they need to be to answer the real questions.

The cost of a landing page depends on the number of sections, whether the copy is ready, how many integrations need connecting and whether you plan several versions for testing. That is why we do not publish a fixed price. After a short call you get a free written quote with the exact scope. If a full business website would serve you better than a landing page, or the other way round, we will tell you honestly before you pay anything.

Before we start, prepare a description of the offer, the target audience, the ads you already run or plan, work examples, your logo and photos. If a campaign is already running, access to your Google Ads or Meta account helps us see which searches and audiences the page is for. The landing page can live on your existing domain or on a separate address, which we agree in the quote. If you have no copy yet, we write it together during the project.

We are based in Belgrade and work with businesses across Serbia, including Novi Sad, Niš and Kragujevac, as well as international clients, and everything can be done remotely. If you also need campaign management, we can run your Google Ads or Meta ads alongside the landing page. We do not promise a specific number of enquiries, but you get a page that is technically ready to get the most out of every click.

Landing page design FAQ

How much does a landing page cost?

We do not publish a fixed landing page price, because it depends on the number of sections, how ready the copy is, integrations and the number of test versions. After a short call you get a free written quote with the exact amount and scope. The first call comes with no obligation, and we reply within 24h on working days.

How long does it take to build a landing page?

A smaller landing page is usually ready faster than a full business website, and we set the exact deadline in the quote. Most of the time goes into the copy and aligning the message with the ads. If the copy, photos and work examples are ready at the start, the page goes much faster.

What is the difference between a landing page and a website?

A landing page has one goal and one offer, while a website presents the whole business with many pages and paths. A website is good for search and trust, a landing page for a campaign where you pay per click and want as many enquiries as possible. Many businesses need both.

Do I need a landing page for Google Ads?

If you advertise one specific service or offer, in most cases yes. When a visitor from an ad lands on a page about exactly what they searched for, they are more likely to send an enquiry. A home page usually tries to say everything, so the visitor has a harder time finding the reason they clicked.

Do you track conversions from the landing page?

Yes, conversion tracking is part of every landing page we build. We connect GA4 and Google Tag Manager, record form submissions and call clicks, and send conversions to Google Ads and Meta. You can see how many enquiries each campaign brings and what one enquiry costs you.

Can I test two versions of the page?

Yes, we build the page so the headline, offer or form can be changed and compared through A/B testing. A reliable result needs enough visits, so we recommend testing once the campaign already brings steady traffic. We agree the test plan after the first campaign data comes in.

Can the landing page be on my own domain?

Yes, the landing page can live on your existing domain or on a separate address, depending on how your website is set up. We check this at the start and include it in the quote. What matters is that the address is clear and the page loads fast.

Landing page design that turns clicks into enquiries